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1. Introduction

Last Updated: October 1, 2023

At Treecloud, we respect your privacy and are committed to protecting your personal information. Your privacy is important to us. Please read this policy carefully to understand how we will collect, use, and disclose your information, as well as your choices regarding your information.

We use your personal information solely to enhance and provide services on the Site. By using the Site, you agree to the collection and use of information in accordance with this policy.

2. Who we are  

We are Treecloud, a company headquartered in El Salvador with a mission to drive the artificial intelligence revolution in Central America by leading the research, development, and application of innovative solutions for the benefit of society.


3. Scope and Application 

This policy describes how Treecloud collects, uses, shares, or processes information related to individuals and the rights associated with that processing. A reference to “Treecloud,” “we,” “us,” or the “Company” refers to Treecloud Technologies Ltda de C.V. and its affiliates involved in the collection, use, sharing, or other processing of personal information. When applicable, Treecloud Technologies Ltda de C.V. is the controller.

This Privacy Policy applies to personal information we collect when you use our websites (such as and our products, services, and applications (collectively, the “Services”), as well as when you otherwise interact with us.


4. Personal Information We Collect

When we refer to “personal information” or “personal data,” we mean a wide range of information. Data protection laws worldwide define this concept in different ways, but generally, we refer to any information that relates to an identifiable living individual.

Additionally, some data protection laws and privacy laws in certain jurisdictions distinguish between “controllers” and “processors” of personal data. A controller decides why and how personal data is processed. A processor does not make decisions about personal data; they only process personal data on behalf of a controller based on the controller’s instructions.


A.  Personal Information You Provide Directly

We collect personal information that you provide directly when you interact with us or use the Services. We use this information to provide, improve, promote, and protect the Services. Providing this information is voluntary, but it may be necessary in certain cases, such as for account registration. In such cases, if you do not provide the information, Treecloud may not be able to provide the requested Services to the user.

The information we collect may include the following:

User Data: Personal information we request when you register with us through the Services to create an account on Treecloud. This may include your:

  • First and last name
  • Email address
  • Phone number
  • Company name
  • Job title

Payment Data: Billing information we collect to process your payment for using the Services, such as:

  • Credit card details
  • Billing address

Marketing and Communication Data: Contact information we collect when you express interest in our Services, register for an event or webinar, provide our information to our business partners, or download certain content. This may include:

  • First and last name
  • Email address
  • Address
  • Phone number
  • Job title
  • Company name

Feedback and Support Data: Information collected from surveys we may conduct to improve our Services and support inquiries we receive from you.

Customer Data: Personal information contained in digital files, data, and machine learning models that customers provide to Treecloud.


B. Personal Information We Automatically Collect from Your Part

We use typical tools and services, such as log files, cookies, pixel tags, and similar technologies, to automatically collect information, which may contain personal information, from your devices as you browse our Services or interact with the emails we send you. For more information, please visit our Cookie Policy.


C. Personal Information We Collect from Third Parties

We may also collect personal data from third-party sources, such as authentication partners and public databases, for user authentication and marketing activities. For example, if you create or log in to your Treecloud account using your Google account credentials, we will access your name and email for authentication purposes.


5. How and Why We Use Personal Information

Below are the legal bases we rely on for each of our purposes in using your personal information.


Purpose: Account Creation

  • Categories of Personal Information: User Data
  • Reason for Doing This: To register you as a customer or account user
  • Contractual Necessity

Purpose: Providing, Maintaining, and Improving Services

  • Categories of Personal Information: User Data, Feedback and Support Data, Customer Data
  • Reason for Doing This: To provide the Services in accordance with the contract with you or the corresponding Customer and develop new services
  • Contractual Necessity; Our legitimate interest in providing product and service updates and providing customer support

Purpose: Support Inquiry Responses

  • Categories of Personal Information: User Data, Feedback and Support Data
  • Reason for Doing This: To respond to the requests we receive from you, such as product demo requests or support inquiries
  • Contractual Necessity; Our legitimate interest in providing product and service updates and offering customer support

Purpose: Marketing Activities

  • Categories of Personal Information: Marketing and Communication Data
  • Reason for Doing This: To market our products and services and keep you informed about new updates, as well as follow up on potential sales opportunities
  • Our legitimate interest in providing product and service updates and information about related products you may have purchased or shown interest in before

Purpose: Billing

  • Categories of Personal Information: User Data, Payment Data
  • Reason for Doing This: To process your payment for the use of our Services
  • Contractual Necessity

Purpose: Security

  • Categories of Personal Information: User Data, Feedback and Support Data
  • Reason for Doing This: To protect our website and products and ensure they function correctly
  • Our legitimate interest in ensuring the security and functionality of our products and services

Purpose: Business Operations

  • Categories of Personal Information: User Data, Marketing and Communication Data, Feedback and Support Data
  • Reason for Doing This: For our business purposes, such as data analysis, audits, product development, and expanding our commercial activities
  • Contractual Necessity; Our legitimate interest in growing our business and ensuring our products and services meet customer expectations

Purpose: Compliance with Our Legal Obligations

  • Category of Personal Information: User Data
  • Reason for Doing This: When we consider it reasonably necessary to (a) comply with applicable law, regulation, legal process, or government request, (b) protect anyone from serious injury or death, (c) prevent fraud, abuse, or security issues of Treecloud or other users, or (d) protect the rights, property, safety, or interests of Treecloud or its licensors
  • Legal Obligations; Our legitimate interest in protecting against misuse of our products and services, protecting personal safety and the rights, property, safety, or interests of Treecloud or its licensors

In some limited cases, we may also have a legal obligation to collect personal information from you. If we request you to provide personal information to comply with a legal requirement, we will make it clear at the relevant time and inform you if providing your personal information is mandatory or not, as well as the potential consequences if you do not provide your personal information.


6. Sharing and Disclosing Personal Information

We may share your personal information as described in this Privacy Policy or at the time of collection:

Administrators and Customer Users: If your user account was created by a Customer, your administrator (“Admin”) may have access and control over the information associated with your account. The Customer may have its own policies governing access and use of information in your user account. Depending on a Customer’s settings and your choices, we will share certain information with other users who are part of a Customer account.

Affiliates: Treecloud may share personal information with affiliates for purposes consistent with this Privacy Policy.

Service Providers: Treecloud uses certain trusted service providers to help us provide, enhance, protect, and promote our Services. These third parties may have access to your personal information to perform services on our behalf, but only to the extent reasonably necessary for the purpose for which Treecloud has engaged them and in compliance with this Privacy Policy. Some of the third parties with whom Treecloud may share your personal information include providers that assist Treecloud with functions like billing, customer support, hosting and storage, analytics, and marketing services.

Business Transfers: We may sell, transfer, or share information in connection with a merger, acquisition, reorganization, or sale of assets, or in the event of bankruptcy.

Authorities and Others: We may disclose your information to third parties when we determine that such disclosure is reasonably necessary to: (a) comply with applicable law, regulation, legal process, or government request, (b) protect anyone from serious injury or death, (c) prevent fraud, abuse, or security issues of Treecloud or other users, and (d) protect the rights, property, safety, or interests of Treecloud or its licensors.

Consent: We may also disclose or share your personal information when you have provided your consent to do so for a specific purpose.


7. Google Analytics

We use Google Analytics to collect and analyze information on how users interact with our Site. Google Analytics uses cookies to collect information about the use of the Site, which is transmitted and stored on Google servers in the United States. Google uses this information to evaluate how users interact with the Site, compile reports on site activities, and provide other services related to the use of the Site and the internet in general. Google may also transfer this information to third parties when required by law or when such third parties process the information on behalf of Google. For more information on how Google uses and protects your information, please refer to Google’s Privacy Policy.


8. Security

Treecloud cares about the security of your information. Treecloud employs appropriate and reasonable physical, technological, and administrative security measures. For more information on our security practices, please refer to our Security page. However, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, although we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.


9. Data Retention

We will retain your personal information only for as long as necessary for the purposes set out in Section 4. How and Why We Use Personal Information. We will retain and use your personal information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
Since needs may vary for different types of data in the context of different services, actual retention periods can vary significantly. We determine the appropriate retention period for personal information based on the quantity, nature, and sensitivity of your processed personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, and whether we can achieve the purposes of processing through other means, as well as applicable legal requirements (such as applicable statutes of limitations). After the expiration of the applicable retention periods, your personal information will be deleted. If there is data that we cannot completely delete from our systems for technical reasons, we will implement appropriate measures to prevent any further use of that data.

10. Links to Other Websites

Our Services may contain links to third-party services or interoperate with third-party services. When you click on a link to any other website or location or when you or the Customer provide a third-party service with access to information in your account, such third party may collect or access information from you or the Customer. The use of that information by the third-party service will be subject to the third party’s privacy policy. We have no control, do not review, and cannot be responsible for these third-party services. We recommend reading the privacy policies of each website you visit and each third-party service they use.

Our website includes social media platform plugins such as Meta Inc., Twitter Inc., and LinkedIn Corporation. You can identify the plugins by the respective network’s logo. You can get details about the purpose and extent of data collection, as well as the processing and use of data by social media networks, by reading the privacy policies of the social media networks.


11. Our Policy Regarding Children

The Services are not intended for individuals under the age of 18. If Treecloud becomes aware that a person under the age of 18 has provided information, we will remove it. If you believe we may have information about a child under 18, please contact us at [email protected].


12. Your Rights and Privacy Choices

Depending on your location and subject to applicable law, you may have the following rights concerning the personal information we control about you.

You can access, correct, modify, and delete your personal information by contacting us at [email protected].

If you are in the EEA or the UK, you can object to the processing of your personal information, request us to restrict the processing of your personal information, or request the portability of your personal information. You can exercise these rights by contacting us at [email protected].

If you decide at any time that you no longer wish to receive marketing communications from us, follow the unsubscribe instructions provided in any of the communications. If you opt-out of marketing communications, we may still contact you about security updates, responses to service requests, or other non-marketing purposes.

If we have collected and processed your personal information with your consent, you can withdraw your consent at any time. Withdrawal of your consent will not affect the lawfulness of any processing we conducted before your withdrawal. You can withdraw your consent by contacting us at [email protected].

We may request specific information to help us confirm your identity and process your request. If your user account was provided by a Customer, and if you seek to access, correct, modify, or delete data associated with your account, you should direct your requests to the Customer’s Administrator.


13. Changes to this Privacy Policy

Treecloud may modify or update this Privacy Policy from time to time to reflect changes in our privacy and data security practices. We recommend that you regularly check this Privacy Policy to stay informed about how we protect your personal information.


14. Contact

To exercise your privacy rights or if you have questions or concerns about this Privacy Policy, please contact us at:
Email [email protected]
Parties unable to resolve their complaint otherwise may lodge it with one of the data protection authorities identified above. Under certain conditions, more fully described on the Privacy Shield website, you may have the right to invoke binding arbitration when other dispute resolution procedures have been exhausted.
For more information and to file a complaint, please visit: [email protected]

This Privacy Policy was last updated on October 1, 2023.